Public Health Strategic Plan on Drug Icon Promotion to Young People in Hong Kong

Public Health Strategic Plan on Drug Icon Promotion to Young People in Hong Kong

Author : Hugo Yim (MPH candidate 2022) Introduction This public health strategic plan aims to propose a scalable and effective strategy to promote Drug Icon CC to the young people in Hong Kong. It is proposed that active promotion through Instagram would be a feasible approach to deliver health-related messages to the younger generation. Details of the promotional strategy and performance indicators for evaluating the intervention would be clearly explained…
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Public Health Strategic Plan for Drug Icon to Elderly and Caregiver in Hong Kong

Public Health Strategic Plan for Drug Icon to Elderly and Caregiver in Hong Kong

Author : Melody Lam (MPH candidate 2022) Introduction The global average life expectancy at birth is getting older, with Hong Kong reaching 85.16 years due to a reduction in fertility and improvement in survival.1 In 2019, there are approximately 9% of the global population aged 65 or above. It is projected that the proportion will rise to 16% by 2050, with a total number of 1.5 billion older people.2 To…
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Drug Labelling Designs: A Comparative Study

Drug Labelling Designs: A Comparative Study

Author : Lee Tsan Ho Peter (MPH candidate) Drug Labelling Designs: A Comparative Study Why re-designing drug labels could boost the medication compliance rates for patients in Hong Kong Introduction: the rationale of improving drug labelling strategies in HK The epidemiological transition [a] has resulted in a rapidly aging population in Hong Kong. The total population aged 65 years old or above was projected to double in 2039 with respect…
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